Bitume Cholet

Since 1966, K-Swiss has stood for performance and style. Founded by two Swiss brothers passionate about tennis and skiing, the brand made history with the K-Swiss Classic—the first all-leather tennis shoe, designed to handle the intense lateral movements of the game. It quickly became an icon, both on and off the court.

Today, K-Swiss empowers a new generation of bold, creative leaders who shape culture and move the world forward. At our store in Cholet, inside Bitume Cholet, our team is here to share the brand’s story and help you find sneakers that combine timeless design, premium comfort, and a distinct urban energy.

Step into the K-Swiss universe at Bitume Cholet—a brand for those who dare to stand out, explore their potential, and forge their own path.